Everyone knows that social media happens to be one of the most visual and creative spaces out there. It’s a space to express yourself and share your message.
Of course, the written content does play a role, however, it is the striking images that often get people to stop scrolling and pay attention.
Billions of people across the world use social media. Some for business, some for pleasure and a large chunk of them for both. Think about it, when you want to find out more about a brand, where do you look? Odds are, you search for them online, visit their social media pages and try to get an idea of what they’re about. Now, if you’re doing this, others are doing the same to discover your brand and what you’re about.
So, in a sea of social media content, you need to find a way for your message to stand out and have the stop scrolling effect that you’re looking for. The simplest and most effective way to do so is through your use of images. While this may sound daunting, it shouldn’t be. To prove it, we’ll share a few design tips to help you take your brand to the next level.
4 Ways You Can Upgrade Your Social Media Graphics.
1. Develop a plan
The key to social media is having a content plan and strategy, think of it as your blueprint. This will guide you with what to post and when and can even include a few content ideas. This also needs to be tied to the purpose of your marketing.
If you’re looking to drive sales, crafting content that pushes that will be a good place to start. For this, you need to know who you’re targeting and why, as well as what the end goal is.
2. Size matters
When it comes to social media images, each platform has its own sizing requirements. If you don’t follow them, you will run the risk of having your image cropped. So, do your research and determine the right size for each post.
3. Cut the fluff
Humans are visual creatures, so use the image to tell the story. Avoid using excessive text, and instead, be more mindful of the images that you choose and how they portray your message.
4. Contrasting colours
To make a visual statement, try to use contrasting colours together. This will help it stand out more and intrigue the viewer. This can help you create a showstopper and help get that engagement flowing.
While we’re on the topic of colours, stay away from colours associated with the different marketing platforms. The last thing you want is for someone to mistake it for a Facebook or Twitter ad.
4. Stick to your CI
If you haven’t already, it’s time to create a corporate identity to guide your designs. This will include a selection of colours and fonts that have been approved and look as enticing as https://bettingonline.net.nz/.
Additionally, you can also create social media templates or guidelines to create a uniform online appearance.
Now that you’ve got the basics, you can start looking into simple ways of creating a visually appealing, hard to miss social media appearance for your brand.