Want to know what the number 1 reason I come across time and again for business’s failing to get off the ground is? Marketing.
Or rather, a lack thereof. There is a misconception that all types of marketing and advertising are expensive and that most companies can only afford to start really advertising once they’ve made money.
But I’m here to tell you that this is not the case. There are plenty of ways to advertise and to market your brand, service or product that won’t break the bank.
7. Brand Your Car
If you have a car, put branding on it! If you don’t want to cover your car in stick-on signage, magnetic signs are a cost effective way to advertise your business, and you can remove them as it suits you.
Even if you drive to the shop or the gym people will see your branding and remember it.
6. Print Business Cards
It might seem like an old fashioned notion, but being able to hand out business cards is something that actually works.
You’d be amazed at how many successful corporates still hand out business cards on a daily basis.
5. Build Your Web Presence
Building and hosting a website doesn’t have to be expensive and with WordPress, Drupal, Wix and other services you can even create your own.
If you have an online presence people will feel connected to you, and they’ll be able to find your details with ease.
4. Embrace Social Media
Facebook, Instagram and Twitter are 3 amazing platforms for businesses and if you can promote yourself on even one of these, you’ll get more attention.
If you can engage and build an audience or following, even better, and the more effort you put into building your social media profiles the better the results will be.
3. Network, Network, Network
Go to every event you are invited to, even if you have to attend race days and enjoy a bit of horse racing betting, hobnob at tech meet-ups or join group discussions at networking events.
Meeting new people, talking to people about your product or service or simply becoming known as the face of a brand is a good thing as people will remember you when they need what you are selling. Plus, you can pick up useful tips from marketing events too.
2. Reward Referrals
If you have a product or service that will be purchased on an on going basis, work out a rewards program for referrals.
If someone recommends you, you could give them a 10% on their next order. People love saving money, and this way you get to generate business too.
1. Work with WOM
WOM = Word Of Mouth. WOM is a business tool that everyone needs to exploit as much as possible. It can be your best weapon if you can get people talking about you and just how great what you’re selling is.
The power of public and personal opinion is immense and has the potential to help you drive sales; so always offer the best possible service.